Signals

Every dashboard answers the questions you thought to ask. Signals are the answers to the ones you didn't: a strategist agent periodically digs through your connected data looking for non-obvious cohorts and behavior patterns — the kind of finding that changes what you'd do this week.

Headline    Power users who invited teammates that never activated
Who         Users with 5+ invites sent where zero invitees completed setup
Audience    ~340 accounts
Insight     You'd assume inviters are your healthiest accounts — but
            accounts whose invites all stalled churn 3x more in 60 days.
Why hidden  Invite counts look great in aggregate; the failure only
            appears when you join invites to invitee activity.
So what     These are expansion accounts about to become churn. A
            "help your team get started" nudge lands now or never.

How discovery works#

• On a schedule. Hermes runs a discovery pass over each organization every few days, automatically.
• On demand. Kick a pass anytime — from the dashboard, hermes signals discover in the CLI, the discover_signals MCP tool, or POST /signals/run in the API. On-demand runs are limited to one per 48 hours per organization, because discovery does real investigative work over your data.
• With memory. The strategist sees what it already found, so repeat runs go deeper instead of repeating themselves. If a pattern is spotted again, the existing signal's observation count goes up rather than creating a duplicate.

Each pass dispatches parallel investigations against your data source and returns at most five signals — scored by surprise (how non-obvious the finding is) and confidence (how solid the evidence is). Low-value findings are dropped, not dumped on you.

Anatomy of a signal#

Triage#

Signals sit in a queue with three states: new, reviewed, and dismissed. Nothing happens without you — signals never auto-create campaigns.

The natural next step for a good signal is a trigger: open the agent (or the trigger builder) and say "turn this signal into a campaign." The signal's audience definition becomes the detection query, and its insight becomes the heart of the email prompt.